In 2021, viewers prefer to watch more video content than before. Over the past few years, video marketing delivered best result than any other marketing strategies. It is the most effective strategy you can use in order to engage with your audience. Nowadays most of the people are using Smartphone and they love to watch videos instead of reading an article. Video must be engaging and informative that people attract towards it.
Let’s focus about some facts: -
• 85% internet users in USA prefer to watch video content every month.
• In 2021, an average person is spending 100 minutes daily watching video content. (19% increased from 2019).
• 93% companies claimed that they have got new customers using video marketing strategies on social media.
• According to 63% business owner, video marketing is the best return on investment (ROI) strategy on social media platforms.
Video marketing has lots of potential for the company’s growth still many companies are sitting sidelines. It is just about getting familiar with the demands that people love to watch and offer the same in a same manner with some twist and much more excitement for the viewers. A NYC Video Production Company offers the same result in a pocket friendly budget.
In this article, you will explore about the engaging types of video marketing you can implement now. All you need to do is to build brand awareness, captive customers and influence people to take action.
1. Vlog
Vlog is something that you can simply share your day at work. It is very simple and cheap to shoot a short vlog with less expense. You need a Smartphone or webcam and a basic script. This approach gives your video content a corporate production and a human quality. Vlogs or video vlogs is a great idea for any individual or entrepreneur to share their content on social media. Many Youtubers have been doing this for years. Why they are doing this for lost time? The reason is, it is incredibly powerful for building strong, transparent and long-lasting relationship with your audiences. You can share your vlogs on any other social media platform and don’t forget to optimize it.
2. Behind The Scenes
These types of videos are specially created to show how they work hard just for you. It shows they really care for your wishes. Most of the company owner shares their corporate culture to the public just to reveal their work ethics and culture. Your followers can watch your office virtually, what your personalities are like, and how your teammates interact with each other’s. It helps your business to allow customers and potential customers to build a connection with your brand. It is the easiest way to do that and it will be more fun if you add some prank in it with your teammates.
3. Event Video
It is the combination of multiple types’ video content such as part webinar, part Vlogs, part promotional video etc. To create exciting and exclusive event video, you can bring party to the people, reaches out to a massive audience. Focus on your brand recognition, help people to see your company as one with finger on the pulse. Always hire a professional video shooting company for your event video. A Video Production Company is the best source for this kind of shoot. They are experienced in this field with more talented and creative members they have in their team. In order to maximize the effects of event videos, try shooting live on social media platform.
4. Tutorial Video
Tutorial video is the most demanded videos nowadays. Most of the educators teaching online since corona virus spread all over the world. People who is completely unknown earlier is now become famous. We will understand this concept by YouTube stars. They rise from unknown to face and fortune. All the credit goes to online videos. Tutorial video includes how to use any products, how to avail any services they want, education related topics, Career guidance video etc. In short tutorial video is something that provides necessary and detailed information that anyone wants to know online. Students are learning online nowadays through YouTube or any other channel which is also a part of tutorial video. To get the information or to learn anything online is called tutorial video. It is trending since December 2019.
5. Live Streaming
The first appearance of live streaming is in 2015 but nobody aware of this benefit. But today, we can see it is been used frequently on Facebook by every random user. There have been 330% increases in live stream search from Facebook live stream. The prediction for live stream in 2021 is $70.5 billion industry. People prefer to watch live stream instead of watching live TV nowadays. Even news agencies are using this facility to reveal breaking news or an exclusive announcement from someone influential. A live stream video has a magnetic allure. Now every type of video is going down when live stream comes to market. No need to watch recorded videos anymore. They watch it live whether it is from any field.